Introduction to Personal Branding

What is your personal brand? Are you confused because usually companies like Coca-Cola and Disney have distinct brands? Creating a personal brand does not mean turning yourself into an object to be sold, but a way to distinguish yourself from other people through presenting a specific image of yourself. For major corporations, like Coca-Cola and …

Networking: Do you know who I think I am?

Have you ever heard of the phrase “It’s not about what you know, it’s about who you know”? Sometimes this phrase applies to the job search. 75 to 95 percent of jobs are never advertised, instead candidates are plucked from the insider network.  Another applicant may be more likely to get the same job you …

First Year Seminar and Action Learning Team Programs

College can be intimidating as an incoming first year student. Campus is probably much larger than your high school was, and you may not have all the same friends as you did there. The First Year Seminar (FYS) and Action Learning Team (ALT) programs are a great way to step out of your comfort zone …

How can informational interviewing benefit me? (And what is it?!)

First thing’s first, let’s make sure you understand the difference between an informational interview and a regular job interview.  An informational interview is an informal, professional conversation with someone in a particular field or career want to learn more about. The word “interview” may be discouraging, but luckily you’re not the one being interviewed! It …

How to Get Started On LinkedIn Part I

Social media can be overwhelming. From posting an Instagram photo that links to Facebook and Twitter, to hashtagging on Facebook, and re-vining your favorite hilarious vines, we are overloaded on connecting with our fellow peers. Take a break from all of this and consider your career and aspirations. It’s time to take your social media …

How To Tap Into The Secret Job Market

During the job search, many people make the classic mistake of chucking their resume at every website imaginable and filling out numerous online applications, not even interacting with the company they’re applying to. What they don’t realize, however, is that the best resource that they could possibly use is right at their fingertips. THE PEOPLE …